I love the rawness of materials. There is a truth to it. A sincerity. And when they are brought together it can have a magical effect.
That is the magic of design - to bring different elements together in an effort to make something truly special. It doesn’t always work but always a noble pursuit.
Everything matters.
Design is about everything. Every curve. Every radius. Every angle. Every bend. It is the painstaking study of the smallest elements which come together to give life & breath to otherwise inanimate objects.
When you pick up a fork. Or a pen. Or your phone. Each item cradles into your palm differently. It interacts with your fingers. It is tactile. It makes you feel something. And in design - making you feel nothing is something. It can mean that you have done your job perfectly or that you haven’t done your job well enough.
And we react to colors. To textures. Vibrance. Rough. Matte. Smooth. How we see elements brought together illicit reaction. They make us feel a certain way. Calm. Happy. Angry. Satisfied.
